Informed Iteration offers analytics and marketing optimization solutions to organizations that prefer a data-driven, results-focused approach.
We specialize in Analytics and Content Strategy, as these are crucial to improving online results, no matter what channels you are using. As far as channels, we are strongest with SEO, which is still where most traffic and revenue for most websites comes from.
It’s hard to improve something you can’t measure. Analytics forms the basis you need to take a scientific, iterative approach to optimizing your organization’s marketing efforts. We manage the complexities of different analytics tools and help you uncover the observations that will make your business thrive.
Your organization’s ability to generate relevant and authoritative content is the foundation of its digital presence. Whether you just want an analyst to support your content pros with information and insights, want us to manage the whole project, or anything in between, we can help you.
SEO has always undergone dramatic changes since its inception, but not to the extent or pace we see today. As Google provides more information to users directly on its own site, and users get more search results by voice assistant, your organization needs to compete for traffic and attention on a different playing field. More importantly, you need a long term strategy that means you can comfortably adapt to this and future changes.