Making effective use of data to improve marketing results is increasingly widespread. Or, at least the desire to use data effectively is increasingly widespread. Too often, organizations are forced into far less than perfect relationships with analytics, predominantly for budgetary reasons. Hiring a full time senior analytics specialist is expensive, and, for many organizations, overkill.
There are some pretty common ways to mitigate this. Someone in your organization, quite possibly you, is expected to manage analytics, along with several other responsibilities. Even if you or a coworker is an analytics lead full-time, sometimes you’ll want a hand with something particularly unusual or technical. You might need help finding and fixing old problems or deciding what the next steps should be.
Your marketing agency probably offers you some kind of reporting and uses data to some extent on your behalf, but that only goes so far. Agencies have a wide range of perspectives on the importance and role of analytics in account management. Even those that do a great job of it will focus on the campaigns they are running, and may not be interested in helping you measure and test something else you are trying.
Informed Iteration solves these problems by filling the common gaps in analytics skills that many companies face. It’s the analytics expert with over a decade of data-driven marketing experience that you don’t need full time, but wish you had in your corner to help guide strategy and configure tools. It’s an affordable way to get better at using data, faster.
We have extensive expertise in using Google Analytics, Tag Manager, and Data Studio to extract value from data. Learn more now.