Depending on how carefully you read automated emails from Google Cloud Platform, you may be preparing for the change to Strict Act-As enforcement in Dataform, or you might be looking to resolve an issue caused by it. Depending on when you read this … [Read more]
Making Analytics Useful: Align to Business Goals
We want️ ️our ️work to have an impact. Along with personal fulfillment, analytics that don’t have an impact are less likely to lead to more trust or budget, and by extension, career safety and growth. One of the main ways people expend effort on … [Read more]
Slash Your GA4 BigQuery Bills By Only Overwriting Recent Data
Are your BigQuery costs starting to creep up now that you’ve had Google Analytics 4 connected for a while? Do you have scheduled queries that overwrite the destination table on every run? This post will look at a relatively easy way to run scheduled … [Read more]
Partition Tables for Lower GA4 BigQuery and Looker Studio Costs
With many of us only getting used to BigQuery in the last year or two, getting it to work with Looker Studio and Google Analytics 4 was a learning experience in many ways. A lot of introductory resources rightly focused on getting things up and … [Read more]
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