If you came here from the related talk, thanks for watching! If not, thanks all the same, and you’ll probably be able to use this as a starting point to do more reading about whatever part of AB testing piques your curiosity. There was a lot of info I wasn’t able to squeeze into my […]
The Five Ws of Analytics Business Requirements
If analytics thrives on accuracy and storytelling, maybe borrowing a time honored method from journalism will help us improve both. Instead of treating an analytics business requirement or ad hoc request as a cut and dry task to execute, what if we investigate the story that drives it? Mix in a couple Radical Analytics principals […]
Can You Just Slap These Tags on the Site?
Why Didn’t You Check With Us First? It’s usually obvious that your first step to analytics happiness would be talking to your analytics person, team, or agency, depending on your scale and situation. There is one exception I see a lot, though, when people are working with advertising agencies. And, it’s not an unreasonable one […]
Get Other People to Call Fewer Meetings
A useful flowchart got into my Twitter feed recently. You are supposed to go through it before you call a meeting, to see if you actually need to call a meeting. Which is a great idea, but doesn’t really help if you aren’t the one calling the meeting. There are ways to have meetings be […]
Learning to Code 1: Introductory Yak Shaving
There’s a lot of talk about how you need to learn to code. You’d have more job security, make more money, and be able to change the world with your ideas, or at least be slightly more prepared for when the robots take over. So you find an introductory programing course, free, paid, online, wherever. […]
What I’ve Learned About Small Business Websites
With a website revamp in place, I thought it would be fun, if potentially embarrassing, to look at what I did differently between doing my businesses first website, and this one. Knowing That “Done” Is Better Than Perfect Like spiritual mantras or Buddhist Koans, you can read and repeat that phrase a lot, but it […]