With an ever-growing set of tools and landscape of platforms to work with, it’s easy to forget that the end goal of all this data and technology is to elicit an emotional response from a human being. Do you want them to trust you because a blog post helped them? Be hopeful your product will solve their problem? Think of your organization as a bunch of caring people instead of a big company?
The ability to target and present a message in the most efficient way can only do so much if the message isn’t compelling. Finding the perfect question to answer in a blog post only works if the answer is good and the post explains it well. A massive display ad budget can disappear quickly if your creative isn’t hitting the mark.
We’ve done a lot of writing over the years. Our founder cut his online media teeth writing computer advice and how to articles, then did a good deal of copywriting as he found his freelancing feet. He’s also done a lot of editing, training, and organizing – including managing a globally distributed team of over 100 writers generating a content portfolio with over 3 million views a month.
We can help you get an editorial calendar together, packed with content ideas that will create the emotional responses you need from your audience. We can help your team execute content strategy with friendly training and coaching. Or we can get a content team together for you and look after the whole process start to finish. We can even help you decide which would work better for you! Get in touch now for a free consultation.