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Can You Just Slap These Tags on the Site?

Why Didn’t You Check With Us First? It’s usually obvious that your first step to analytics happiness would be talking to your analytics person, team, or agency, depending on your scale and situation. There is one exception I see a lot, though, when people are working with advertising agencies. And, it’s not an unreasonable one […]

Get Other People to Call Fewer Meetings

A useful flowchart got into my Twitter feed recently. You are supposed to go through it before you call a meeting, to see if you actually need to call a meeting. Which is a great idea, but doesn’t really help if you aren’t the one calling the meeting. There are ways to have meetings be […]

Learning to Code 1: Introductory Yak Shaving

There’s a lot of talk about how you need to learn to code. You’d have more job security, make more money, and be able to change the world with your ideas, or at least be slightly more prepared for when the robots take over. So you find an introductory programing course, free, paid, online, wherever. […]

What I’ve Learned About Small Business Websites

With a website revamp in place, I thought it would be fun, if potentially embarrassing, to look at what I did differently between doing my businesses first website, and this one. Knowing That “Done” Is Better Than Perfect Like spiritual mantras or Buddhist Koans, you can read and repeat that phrase a lot, but it […]

SEO Isn’t Dead: It Went Through a Rough Divorce with Keyword Density and Is Now Living in Inbound’s Basement

People Haven’t Thought a Living Thing Was Dead This Much Since Kurt Russell Escaped From New York to a Post-Disco John Carpenter Sound Track (If you aren’t familiar with the film Escape from New York, first, shame on you, and second, these jokes won’t make sense. Go watch it, or just accept that everyone in […]