Recently I took a very interesting change management course. I found that sometimes there are adoption issues not because of alignment, technical, or user training obstacles, but because stakeholders don’t get looped in to what the improvements enable. The project sponsor does, but in many organizations, the people who ask for reports exist outside that […]
Upgraded analytics tools, trained analytics users: same old questions? Change Management explains why
To get stakeholders asking questions that take advantage of new tools quickly, we need to have an intentional strategy to communicate the change with them.
Making Analytics Useful: Align to Business Goals
We want️ ️our ️work to have an impact. Along with personal fulfillment, analytics that don’t have an impact are less likely to lead to more trust or budget, and by extension, career safety and growth. One of the main ways people expend effort on analytics without having an impact, or at least, having less of […]
Bayesian AB Testing in Marketing Reading List
If you came here from the related talk, thanks for watching! If not, thanks all the same, and you’ll probably be able to use this as a starting point to do more reading about whatever part of AB testing piques your curiosity. There was a lot of info I wasn’t able to squeeze into my […]