If analytics thrives on accuracy and storytelling, maybe borrowing a time honored method from journalism will help us improve both. Instead of treating an analytics business requirement or ad hoc request as a cut and dry task to execute, what if we … [Read more]
Can You Just Slap These Tags on the Site?
Why Didn't You Check With Us First? It’s usually obvious that your first step to analytics happiness would be talking to your analytics person, team, or agency, depending on your scale and situation. There is one exception I see a lot, though, when … [Read more]
Get Other People to Call Fewer Meetings
A useful flowchart got into my Twitter feed recently. You are supposed to go through it before you call a meeting, to see if you actually need to call a meeting. Which is a great idea, but doesn’t really help if you aren’t the one calling the … [Read more]
Learning to Code 1: Introductory Yak Shaving
There’s a lot of talk about how you need to learn to code. You’d have more job security, make more money, and be able to change the world with your ideas, or at least be slightly more prepared for when the robots take over. So you find an … [Read more]