With many of us only getting used to BigQuery in the last year or two, getting it to work with Looker Studio and Google Analytics 4 was a learning experience in many ways. A lot of introductory resources rightly focused on getting things up and … [Read more]
Bayesian AB Testing in Marketing Reading List
If you came here from the related talk, thanks for watching! If not, thanks all the same, and you'll probably be able to use this as a starting point to do more reading about whatever part of AB testing piques your curiosity. There was a lot of … [Read more]
The Five Ws of Analytics Business Requirements
If analytics thrives on accuracy and storytelling, maybe borrowing a time honored method from journalism will help us improve both. Instead of treating an analytics business requirement or ad hoc request as a cut and dry task to execute, what if we … [Read more]
Can You Just Slap These Tags on the Site?
Why Didn't You Check With Us First? It’s usually obvious that your first step to analytics happiness would be talking to your analytics person, team, or agency, depending on your scale and situation. There is one exception I see a lot, though, when … [Read more]