Product and Marketing Data Analytics Services by Informed Iteration

More Value and Less Stress From Your Data

Marketing and Product Data Analytics Services

Informed iteration helps people and organizations use data to achieve their goals by providing guidance and implementation in the following areas:

Data Strategy

Where could using data improve business performance?
How can your organization use data to achieve its goals?
What projects should you undertake, and in what order?
How do you evolve the use of data in your organization?

Solution Design

What are the goals, requirements, and constraints of the project?
Who will use the data, and how can you best support their use cases?
How does data need to be processed and combined to enable the user facing solution?
What data will be needed and how should you collect it?
What tools should you use and how should they be configured?

Solution Implementation

Advanced Google Analytics 4 and Tag Manager tracking
BigQuery/Google Cloud Platform pipelines
Advanced Data Visualization

Learn More

Getting Google Going: Making a Gmail Account to Manage Analytics and Tools

September 8, 2012

The previous post involved me trying to convince you that it is worth your while to set up a new Google Account for each business you want to use Google Analytics or Webmaster Tools with. If you haven’t read it and want to know why this little extra … [Read more]

One Account per Site: Set Up Google Analytics and Webmaster Tools, Right, the First Time

September 3, 2012

Google’s free tools for website owners provide a massive amount of functionality to anyone willing to put the time into learning them, but getting a lot out of them in a hurry is a challenge. The documentation goes on for days. Just setting up … [Read more]

Welcome to the Brand New Website!

August 16, 2012

As you can see, the website is up and running, and after years of planning and months of tweaking Informed Iteration is finally a real live brand. It's been exhausting but exciting for the last couple weeks as plans became reality and I developed my … [Read more]