We want️ ️our ️work to have an impact. Along with personal fulfillment, analytics that don’t have an impact are less likely to lead to more trust or budget, and by extension, career safety and growth. One of the main ways people expend effort on analytics without having an impact, or at least, having less of […]
Can You Just Slap These Tags on the Site?
Why Didn’t You Check With Us First? It’s usually obvious that your first step to analytics happiness would be talking to your analytics person, team, or agency, depending on your scale and situation. There is one exception I see a lot, though, when people are working with advertising agencies. And, it’s not an unreasonable one […]