As you can see, the website is up and running, and after years of planning and months of tweaking Informed Iteration is finally a real live brand. It’s been exhausting but exciting for the last couple weeks as plans became reality and I developed my online home.
There are a stack of people who’ve helped make this possible, and I’ll be thanking as many as possible, hopefully in person, soon. For now, one person stands out, having repeatedly shared invaluable advice as I thought about how to turn being really good at something into a business doing something.
I was lucky enough to know James Chartrand over Twitter, and even more fortunate to start working with her. For those who don’t know, James is the founder of the celebrated Men with Pens web design firm and Damn Fine Words copywriting course. She’s also an awesome small business adviser, and when I give you answers you can understand instead of confusing eight-page reports, you’ll join me in thanking her.
So with the help of her and many others, the site is ready. Note that it is not done. For me to say it was done would contradict the entire point of my business: a business website should never be done.
Succeeding online is about continuously creating content of value to people who’ll be interested in your products, and promoting and presenting that content. A business website isn’t a brochure or billboard, it has the power to come alive, and go beyond interaction to engagement.
In order to practice what I preach, I want to make this blog a place for small business owners and marketers to get advice and exchange ideas about how you connect with customers online. And I want my social media presence to be an extension of that.
So please leave a comment or get in touch though social networks about questions you have and things you’d like to see me deal with here: I want to make this a great resource that you’ll want to engage with, and I need your opinions to do that. Thanks for reading and I look forward to hearing from you!