If analytics thrives on accuracy and storytelling, maybe borrowing a time honored method from journalism will help us improve both. Instead of treating an analytics business requirement or ad hoc request as a cut and dry task to execute, what if we investigate the story that drives it? Mix in a couple Radical Analytics principals […]
Can You Just Slap These Tags on the Site?
Why Didn’t You Check With Us First? It’s usually obvious that your first step to analytics happiness would be talking to your analytics person, team, or agency, depending on your scale and situation. There is one exception I see a lot, though, when people are working with advertising agencies. And, it’s not an unreasonable one […]
Google Webmaster Tools Setup and Analytics Integration
Webmaster Tools is a phenomenally useful and free diagnostic suite that no website should be without. In addition to telling you a lot about your website, it’s the only shot you have at getting information about how Google sees your website. It integrates easily with Google Analytics, which is also free and incredibly useful. I’ve […]
First Steps in Google Analytics Configuration
The previous post covered how to create a Google Analytics account, but there are several things we should do to configure the account before we even log out, or add the tracking code to our site. Because we made a Google account separate from any personal or other business accounts to create the Analytics account, […]