We wantď¸ ď¸our ď¸work to have an impact. Along with personal fulfillment, analytics that donât have an impact are less likely to lead to more trust or budget, and by extension, career safety and growth. One of the main ways people expend effort on analytics without having an impact, or at least, having less of […]
Slash Your GA4 BigQuery Bills By Only Overwriting Recent Data
Are your BigQuery costs starting to creep up now that youâve had Google Analytics 4 connected for a while? Do you have scheduled queries that overwrite the destination table on every run? This post will look at a relatively easy way to run scheduled queries on GA4 data without having to query all the way […]
Partition Tables for Lower GA4 BigQuery and Looker Studio Costs
With many of us only getting used to BigQuery in the last year or two, getting it to work with Looker Studio and Google Analytics 4 was a learning experience in many ways. A lot of introductory resources rightly focused on getting things up and running, leaving finer details of how to have them run […]
Bayesian AB Testing in Marketing Reading List
If you came here from the related talk, thanks for watching! If not, thanks all the same, and you’ll probably be able to use this as a starting point to do more reading about whatever part of AB testing piques your curiosity. There was a lot of info I wasn’t able to squeeze into my […]
The Five Ws of Analytics Business Requirements
If analytics thrives on accuracy and storytelling, maybe borrowing a time honored method from journalism will help us improve both. Instead of treating an analytics business requirement or ad hoc request as a cut and dry task to execute, what if we investigate the story that drives it? Mix in a couple Radical Analytics principals […]
Can You Just Slap These Tags on the Site?
Why Didn’t You Check With Us First? Itâs usually obvious that your first step to analytics happiness would be talking to your analytics person, team, or agency, depending on your scale and situation. There is one exception I see a lot, though, when people are working with advertising agencies. And, itâs not an unreasonable one […]