To get stakeholders asking questions that take advantage of new tools quickly, we need to have an intentional strategy to communicate the change with them.
Making Analytics Useful: Align to Business Goals
We want️ ️our ️work to have an impact. Along with personal fulfillment, analytics that don’t have an impact are less likely to lead to more trust or budget, and by extension, career safety and growth. One of the main ways people expend effort on analytics without having an impact, or at least, having less of […]
Bayesian AB Testing in Marketing Reading List
If you came here from the related talk, thanks for watching! If not, thanks all the same, and you’ll probably be able to use this as a starting point to do more reading about whatever part of AB testing piques your curiosity. There was a lot of info I wasn’t able to squeeze into my […]
The Five Ws of Analytics Business Requirements
If analytics thrives on accuracy and storytelling, maybe borrowing a time honored method from journalism will help us improve both. Instead of treating an analytics business requirement or ad hoc request as a cut and dry task to execute, what if we investigate the story that drives it? Mix in a couple Radical Analytics principals […]